YIELD Coffee Roasters

What coffee should be

Holistic Wholesale, Online

YIELD Coffee Roasters is guided by a belief in what coffee should be. That clarity shows up in their sourcing model, customer relationships, and product quality. But their previous website lacked structure and wasn’t standing out visually among competitors.

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More importantly, it needed to better target and serve their top business priority: growing wholesale partnerships. YIELD needed a digital presence that could scale with the brand, feel as intentional as the coffee itself, and build trust with wholesale partners from the first scroll.

Key Objectives

Shift the site’s visual and structural hierarchy to prioritize wholesale engagement

Introduce clearer pathways for different user types without overwhelming the experience

Infuse relational language and layout pacing to guide users through the story behind the product

Build flexible content systems the team could manage in-house, without sacrificing design integrity

The design leaned into the organic qualities already present in YIELD’s approach—using warm neutrals, intentional whitespace, and grounded typography to echo the integrity of their product. Just like their coffee, the site was crafted to feel both clean and rich, with nothing artificial added.

Establishing Confidence & Structured Strategy

The redesign began with an audit of the existing site’s structure and a conversation around what the team needed the site to do—not just how it should look. The navigation was reworked to introduce clear pathways for wholesale partners, individual customers, and curious first-time visitors.

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Content areas were reshaped to give equal weight to story and product, with subtle cues throughout to support brand trust and ease of use.

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What Coffee Should Be—Digitally

The result was a site that extended YIELD’s sourcing philosophy into its digital presence. Wholesale partners found what they needed faster. Customers gained a better understanding of the brand behind the beans. And the internal team gained the tools to manage content on their terms.

The site’s tone, layout, and palette echoed the product itself—warm, clean, and rooted in integrity (and organic matter). Nothing overworked. Nothing extra. Just a thoughtful experience designed to support thoughtful coffee.