Back2Back Ministries
Every Story Matters
Centering the Mission, Digitally
Back2Back Ministries is a global nonprofit providing long-term care and support to vulnerable children and families across five countries. Their model is deeply relational—placing staff on-site to build equity, not just offer aid. But their previous website didn’t reflect the depth of that mission. It was dated, inflexible, and could be easier for their team to manage and update long term.
This project wasn’t just a site redesign—it was a reintroduction. The goal was to bring their powerful mission forward through strong storytelling, human-centered visuals, and a backend system that could scale. It needed to feel global, grounded, and emotionally honest.
Key Objectives
- Modernize the digital brand while preserving emotional resonance, showcasing photos and stories to deepen user connection
- Design a 30+ page site structure that prioritizes mission, impact, and action through donations and volunteering opportunities
- Build a scalable, easy-to-manage CMS using Elementor and ACF Pro within Wordpress
- Document systems for a smooth client handoff and long-term flexibility
Telling a Bigger Story
The visual system leaned into color blocking, framed by whitespace to create rhythm and emphasis. Small brand elements—like pill shapes, arrows, and the logomark—added directional cues without clutter. One of the arrows, pulled directly from the logo, was used in buttons to subtly reinforce brand identity and motion throughout the site.
The build used ACF Pro and Elementor to create a modular CMS system across programs, giving, stories, and staff. Each component was designed for flexibility, with robust documentation to support toggles, galleries, and page logic. The result: a system the team could own and grow—without breaking the design.
Built to Share the Mission
The final site reflects what Back2Back embodies: presence, trust, and impact. It’s scalable, story-forward, and systematized in a way that allows their team to own it fully moving forward.
In a category where websites often feel templated or transactional, this one invites real engagement—and gives their global work the presence it deserves.
Rewriting the Process
This project revealed internal gaps—not in design or development, but in process. Many forms, flows, and system-level needs weren’t scoped early, and the team found themselves scrambling to accommodate late-breaking functionality. That tension turned into transformation. As the most complex site delivered by the agency to date, it served as the blueprint for future web projects—highlighting the need for better onboarding, cross-functional alignment, and content scoping. The technical outcome was strong. But the process outcomes reshaped the studio’s entire approach to digital execution.
Websites that reflect the brands behind them.
A few examples of what intention looks like online.
Redesign, refresh, or retainer—each engagement balances the strategy that supports scale with the details that define brand identity.
