Trust isn't built in the fine print—
it's in the
first scroll
Trait (n.)
French: a line; a mark that defines and connects.
French (trait d’union): a symbol that unites two ideas into one.
English: a characteristic; a defining part of identity.
Strong brands don’t chase clicks—they build connection.
Your website isn’t just your homepage—it’s your handshake, your storefront, your meeting room. At Trait, websites connect design to content and brand strategy so that every page feels intentional, every interaction builds trust, and every click moves your brand forward.
Whether redesigning a site, refreshing content, or seeking long-term support, every engagement focuses on the big-picture strategy that helps websites scale and the specific details that bring a brand’s verbal and visual identity to life.
Strategic Site Builds
For brands ready to align their site with where the business is headed. Includes audits, redesigns, new site launches, and messaging overhauls.
→ Ideal for: agencies, early-stage startups, brands evolving their positioning and digital presence, or teams overdue for a reset.
Site Support & Content Expansion
Support for businesses refining their site content, launching brand-aligned pages, or setting up flexible CMS systems in Webflow.
→Ideal for: agencies, marketing leads and business owners seeking flexible, on-brand updates without a full redesign.
Collaborative Execution
Plug-in support for agencies, designers, or marketing teams who need a Webflow-savvy, content-strong collaborator.
→ Ideal for: creative teams who need flexible capacity across strategy, content, and build.
Let's Connect
Websites that reflect the brands behind them.
A few examples of what intention looks like online.
Redesign, refresh, or retainer—each engagement balances the strategy that supports scale with the details that define brand identity.
